Services
Transforming insights into impactful solutions.
Research
Comprehensive qualitative research services.
Analysis
In-depth analysis of consumer insights.
Transforming data into actionable strategies.
Moderation
FAQs
What is qualitative research?
Qualitative research is, as defined by Van Maanen in 1979, “an umbrella term covering an array of interpretive techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world.”
How do you conduct research?
We utilize design, moderation, and analysis techniques. Qualitative research is not just about finding out what people think and/or feel but also:
• why they think and/or feel the way they do
• their motivations and feelings
• enhanced insights into their attitudes and behaviors
What industries do you serve?
We serve various industries, focusing on business and consumer needs.
How long does research take?
Research duration varies based on project scope.
What are your fees?
Our fees depend on the project requirements. Let us know what you need and we will provide costs upon request.
Can you customize research services?
Yes, we tailor our services to meet client needs.